MIN IN MILAN 2024

Overview of Min’s Participation in Milan Fashion Week 2024

In September 2024, Min proudly participated in the AWAKE event, a celebration of sustainable fashion during Milan Fashion Week. This prestigious occasion showcased the work of 20 selected designers from Brazil, chosen from 300 applicants, to represent the essence of Brazilian sustainable fashion. The event not only featured the designers’ collections but also included insightful discussions on the critical issues shaping the future of fashion.

Highlights of the Milan Event

During the AWAKE event, designers had the opportunity to share their experiences and visions for a sustainable fashion industry. Min showcased its latest collection, with insights from Paulo Luz, the founder and creative director, who discussed the innovative approaches taken by the brand, including:

  • Natural Fabrics: Utilizing only natural materials to minimize environmental impact.
  • Plastic-Free Production: Committing to a production process that avoids plastic usage entirely.
  • Collaborative Craftsmanship: Featuring handmade embroidery from the Copa Roca cooperative and traditional manual dyeing techniques like Batik.

Key Themes Discussed by Designers

The event facilitated meaningful conversations around several important themes in sustainable fashion:

  1. Natural and Certified Materials: Emphasizing the importance of sourcing materials responsibly.
  2. Handmade Embroidery by Cooperatives: Promoting fair labor practices and the preservation of artisanal skills.
  3. Upcycling Initiatives: Encouraging the repurposing of textiles to reduce waste.
  4. Social Empowerment through Craftsmanship: Highlighting various manual labor projects that provide social training and job opportunities.
  5. Responsible Latex Extraction from the Amazon: Advocating for ethical sourcing practices in the Amazon rainforest.
  6. Local Production and Bio Lycra: Supporting regional manufacturing and sustainable fabric alternatives.
  7. Textile Recycling: Addressing the need for recycling programs in the fashion industry.

The Importance of Events like AWAKE

Events such as AWAKE are vital for spreading the message of sustainability in fashion. They provide a platform for showcasing innovative practices and foster connections among designers, buyers, and industry leaders. By participating in such initiatives, Min aims to raise awareness and inspire change in the fashion world.

  • Positive Change: The fashion industry needs more initiatives that promote sustainable practices.
  • Global Reach: Events like AWAKE help amplify the voices of underrepresented designers and their unique perspectives on sustainability.

In conclusion, Min's participation in Milan Fashion Week 2024 through the AWAKE event represents a significant step towards promoting sustainable fashion and fostering a community dedicated to making positive changes in the industry. We look forward to more opportunities that align with our mission of sustainability and social responsibility.