In September 2024, Min had the honor of participating in AWAKE, a sustainable fashion showcase during Milan Fashion Week. Among 300 applications from all over Brazil, only 20 designers were selected — and we were proud to represent our country on one of the most influential global platforms in fashion.
The event brought together international press, buyers, and creators, expanding the conversation around the future of a more responsible and regenerative industry.
Throughout the experience, designers exchanged knowledge and showcased innovative paths for a fashion ecosystem that values people and the planet.
Our founder and creative director, Paulo Luz, presented Min’s work — rooted in natural fabrics, plastic-free design, hand embroidery produced by the Copa Roca cooperative, and artisanal Batik dyeing techniques.
Natural, certified raw materials
Hand embroidery made in local cooperatives
Upcycling and waste transformation
Social impact and artisanal skill development
Responsible Amazon latex extraction
Local production and bio-based fibers
Textile recycling and circularity
Events like this are essential to amplify our purpose and ensure that more people engage with — and support — the shift fashion urgently needs.
We move forward inspired, committed, and united with those who believe that creativity can drive positive change.
Here’s to more initiatives that uplift sustainable innovation and reshape the future of fashion.
