The Min was born with the purpose of promoting a minimalist lifestyle and conscious fashion. We remove what is not essential to focus on the process — on choosing certified natural materials, thoughtful constructions, and refined finishing.
We believe in the beauty of simplicity, in the sophistication of details, and in natural elegance.
For every occasion, Min brings a relaxed sophistication, inspiring more conscious consumption. We hope you enjoy the new arrivals — and we remain here, always in search of the essential.
Paulo Luz is a 45-year-old Carioca — a graphic designer, musician, and artist. He grew up surrounded by nature and close to the sea, an environment that shaped his sensitive and creative vision.
With 15 years of experience in textile and fashion design, Paulo has also worked as a fashion photographer for renowned brands such as Richards and Lenny Niemeyer. In 2007, he received the Best Fashion Show Award at Fashion Rio.
In 2017, after completing a specialization in London focused on sustainable fashion, Paulo launched Min’s first collection, translating his vision of minimalism, nature connection, and attention to detail. Today, he continues to lead the brand as Creative Director, guiding Min with the same purpose and sensitivity that marked its beginning.
“We know that having a 100% sustainable brand is still a utopia, but by making conscious design choices, prioritizing product longevity, maximizing the use of raw materials, valuing local craftsmanship, and acting with transparency and ethics, we are already on the right path.”
