Min emerged with the purpose of reflecting on a more minimalist lifestyle and conscious fashion. We removed everything that was not essential to focus on processes, choices of certified natural raw materials, constructions, and finishes.
"We believe in the complexity of the simple, in the sophistication of details, and in a natural elegance."
Whatever your use is, Min brings a relaxed sophistication, valuing a more conscious consumption behavior. We hope you enjoy the news and we are always here, in search of the essential.
Who is Paulo Luz, Min´s Creative Director and Founder?
Paulo Luz is a 45-year-old carioca — graphic designer, musician, and artist. He grew up in a house surrounded by nature and close to the sea, an environment that shaped his creative vision. Over the course of 15 years, he worked as a print and fashion designer for several brands, while also collaborating as a fashion photographer with renowned names such as Richards and Lenny Niemeyer. In 2007, he received the Best Runway Award at Fashion Rio. In 2017, after completing a specialization in London that deepened his knowledge of sustainable fashion, Paulo launched the first collection of Min, the brand that embodies his vision of minimalism and connection with nature. Today, he continues to lead Min as its Creative Director, guiding the brand with the same sensitivity and purpose that marked its beginnings.
"We know that having a 100% sustainable brand is still a utopia, but if we think about the main design choices, the product's longevity, the maximum use of raw materials, the concept of local labor, and transparency and professional ethics, we will already be on a good path."
